AI-Powered Donor Engagement Platform for a National Nonprofit
Nonprofit
What They Were Facing
Horizon Foundation, a national children's welfare nonprofit with $45M in annual revenue, was struggling with donor retention — losing 55% of first-time donors and lacking visibility into which engagement strategies were driving lasting relationships. The organisation operated on a basic Salesforce Nonprofit Success Pack (NPSP) implementation with minimal customisation, no automated stewardship workflows, and disconnected systems for events, email marketing, and volunteer management.
How We Solved It
AQBEE migrated Horizon Foundation from NPSP to the new Nonprofit Cloud platform, implementing a comprehensive donor engagement strategy powered by Einstein AI. Einstein Discovery models were trained to predict major gift propensity, first-time donor retention risk, and optimal communication cadences. Marketing Cloud was integrated for personalised donor journeys — welcome series, impact updates, renewal campaigns, and year-end giving appeals — with Einstein Send Time Optimisation and Content Selection. A Volunteer Management module was built on Experience Cloud, and Tableau dashboards provided development officers with real-time fundraising analytics, campaign ROI, and donor lifetime value tracking.
The Impact
First-time donor retention improved from 45% to 68% through personalised stewardship journeys triggered by AI-driven engagement scoring.
Einstein-identified major gift prospects yielded $4.2M in incremental major gift commitments in the first 12 months.
Overall fundraising ROI improved from 3.2:1 to 5.8:1 through better donor targeting, reduced acquisition waste, and higher retention rates.
The Experience Cloud volunteer portal grew the active volunteer base from 800 to 2,400 with self-service sign-up, shift management, and impact tracking.
“We are a mission-driven organisation, and every dollar matters. AQBEE helped us stop guessing and start using data to guide our fundraising strategy. The Einstein models identified donors we would have lost and major gift prospects we did not know we had. Our development team now spends their time building relationships instead of pulling spreadsheet reports.”
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