Multi-Cloud Digital Transformation for a Global Enterprise
Enterprise
What They Were Facing
Ascendant, a diversified industrial conglomerate with $8B in revenue across manufacturing, logistics, and professional services divisions, operated 7 different CRM systems, 12 ERP instances, and hundreds of departmental point solutions. Customer data was fragmented across divisions, cross-selling was nearly impossible, and the company was spending $40M annually on technology maintenance with minimal innovation. The board mandated a three-year digital transformation to unify the technology landscape, enable data-driven decision-making, and build a foundation for AI-powered operations.
How We Solved It
AQBEE served as the lead Salesforce transformation partner for a phased, three-year programme. Phase 1 established the integration backbone — MuleSoft Anypoint Platform as the enterprise integration layer connecting all major systems, and Data Cloud as the unified customer data platform. Phase 2 deployed Sales Cloud and Service Cloud across all three divisions with a shared data model but division-specific processes, Einstein AI for lead scoring, case classification, and sales forecasting, and Tableau for enterprise analytics. Phase 3 introduced Marketing Cloud for cross-divisional campaigns, Agentforce for customer and employee self-service, and advanced Einstein GPT capabilities for sales productivity and service automation. Throughout the programme, AQBEE established a Salesforce Centre of Excellence with governance frameworks, DevOps pipelines, and a shared services operating model.
The Impact
Consolidated 7 CRM systems into one unified Salesforce platform, eliminating $18M in annual licensing, maintenance, and integration costs.
Unified customer view enabled cross-divisional selling that generated $42M in incremental revenue within the first 18 months of full deployment.
Sales rep productivity increased 28% across all divisions through Einstein AI automation, eliminating manual data entry and providing AI-driven next-best-actions.
Achieved 91% monthly active user adoption across 5,200 Salesforce users through phased rollout, role-based training, and continuous improvement sprints.
“This was not a technology project — it was a business transformation. AQBEE was with us every step of the way, from convincing our division presidents that consolidation was possible, to training 5,000 users across 15 countries, to building AI models that are now driving real revenue. They understood that success in enterprise transformation is 30% technology and 70% people and process.”
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